The book’s structure is lovely simple. Fifteen chapters which focus on specific management issues:

Chapter 1 – Adopt a serving attitude: Be humble, serve and love your team (but don’t let your team members to walk all over you either… balance is the key).
Chapter 2 – Teach: Management is a teaching experience. Improving your staff skills, sharing your knowledge, will yield better results. I liked the book’s suggestion about hiring people with potential, rather than focusing solely on experience.
Chapter 3 – Provide Honest and Timely Feedback: This is related to the previous chapter. You have to provide feedback to your people, both positive and negative. However, feedback is a subtle issue (you don’t want to hurt people’s feelings, or to praise them excessively)… regarding this issue, the book provides a few guidelines about how to do it right.
Chapter 4 – Share Information: What’s the point of hoarding information? You have to share information with your team in order to complete projects! This chapter points out the way.
Chapter 5 – Listen: Dedicate your attention to your people. And be an educated listener. They will trust you more easily.
Chapter 6 – Treat People Like Human Beings: They’re not machines (they’re better than machines). Put yourself in other shoes, and you’ll have a better perspective about each of the members of your team.
Chapter 7 – Set Goals, Plan and Execute: You must set the example for your group. Be logical, realistic and organized, and they will follow your approach.
Chapter 8 – Learn: Life is about learning! Don’t ever let any learning opportunity to pass you by. Take your time to read books, articles, to learn from your uppers and from your team.
Chapter 9 – Do the Right Thing: Be good. Be human. You’re not an automaton. You’re a human being. Awareness of your human condition is a key requirement for being a successful manager.
Chapter 10 – Embrace the Uncomfortable: A good manager knows how to approach those boring, complex, uncomfortable tasks. This chapter provides rationale and motivation for doing that.
Chapter 11 – Clean Up your Own House First: You set the example, and teams tend to reflect their manager’s nature. Be positive. Again, be good.
Chapter 12 – Persist: Don’t ever give up! I love a phrase from this chapter: “Don’t succumb to the pressure of those who worship the status quo. You can do better -and so can your organization“.
Chapter 13 – Do What You Say You’ll Do: Good managers complete their task. Good managers set and achieve “realistic” goals (which sometimes means saying “no” to unrealistic requests).
Chapter 14 – Always Follow Up: This chapter discusses the (oftenly overlooked) issue of following up with clients, team members, bosses, etc. Learn here how to do it right.
Chapter 15 – Plan Your Week: Planning is at the core of management. Plan for your work, and plan for yourself.

Further, the book includes 7 appendices, which summarize some ideas of the book, provide some tools for assessing your progress, and offer a few expansions to the knowledge discussed in the book. Overall, the book promotes “balance”. The language is direct. After reading this book, one acquires a lot of rich notions about “practical” (and thereby useful) aspects of management. Reading this book is a first step toward becoming a better manager.

All in all, if you wish to improve your management skills, I totally recommend this book!

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you have to research your potential employer beforehand

…that will give you a very important lead. Get as much information as you can about the business, and also about the potential interviewers (you should research their style and attitude… that’s very important). If you know someone who has previously taken an interview in that company, talk with them about their experiences in the interview. Try to extract pure information, i.e., don’t let them to influence you (specially about the job being impossible or, on the contrary, being too easy).

1. First Approach

Remember that you have to dress with a professional look, according to the nature of the job. You are a professional… thereby each and every aspect of you must communicate that fact. Now, during the interview, take into account that Interviewers will ask questions related to their company, for example, why would you like to work for us? They may ask you about your opinion on the company’s products or history. Typically, this information is available on the company’s website, and by knowing it you demonstrate a genuine interest for the job.

2. Virtues and Limitations

Talk about your virtues, but not excessively. In this regards apply balance and good sense. Answer this question presenting your virtues in the context of the requirements of the job you’re applying to, with a clear and concise language. However, other almost granted question they will do is about your defects, thereby you must also be prepared to answer that. Furthermore, the interviewer may ask about your abilities and limitations: prepare an answer beforehand in order to allow you to present your defects as a new opportunity for keep improving.

3. Expect the Unexpected

You have to be ready for anything… a group interview, a forum about some specific problem of the company, a written exam, and so on. Carry any material you think you may need: think of the interview as your first day of work.

When entering to the interview, greet to your interviewer with a smile. Visual contact must also be direct and firm (but not exceedingly). Remember that, no matter the circumstances, you have to act formally instead of dared or zany (refer to your interviewer using his title… Dr., Mr., Engineer, etc.), unless they demand you to treat them informally (but that’s relatively rare; read point 6. Be on the alert). Listen to your interviewer very carefully. Sometimes the applicants are so focused in the things they want to say that forget what they are really being asked about. No answer is good if it does not truly answer the matter asked about.

4. Language

Be careful about the expressions and style you use to communicate your ideas. Don’t use inadequate, informal or excessively colloquial phrases.

5. Gestures

Be careful with your corporal language too. A firm handshake transmit self-confidence. A good posture also reflects confidence. Don’t act disturbed or nervous. Lean sligthly towards your interviewer in order to show interest in his words.

6. Be on the alert

Expert interviewers know human nature very well. An expert interviewer will quickly create a relaxed and trusting atmosphere for you, in order to expose your real behavior and ideas. However, never forget that he is there evaluating you, so no matter the confidence and comradeship he shows, you must always act as a professional. Novice interviewers, on the contrary, often act very arrogantly… fight off their arrogance by showing yourself relaxed and breezy (never answer the interviewer’s arrogance with more arrogance!).

7. Keep your moral high

Regarding this point, I recommend reading the posts The Winner’s Mind and The 7 Attributes of Leadership.

8. Secrets of a Critical Thinking Interviewer

Finally, good interviewers know how to distinguish good prospects from bad ones. They know that two people with the same job title may differ in at least one of the following ways:

• ability to perform the work
• interest in the work
• experience with similar applications
• experience with similar tools
• experience with similar techniques
• experience with similar working environment
• training
• ability to communicate with others
• ability to share responsibility with others
• management skills

Each of these characteristics can affect an individual’s ability to perform productively. These variations help to explain why one employee can complete a particular chore in a day, whereas another requires a week. The differences can be critical, not only to schedule estimation, but also to the entire success of the company’s projects. An expert interviewer knows that.

I wish you good luck on your interview and hope that you get the job!

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• A Shining Résumé (7)
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• The Winners’ Mind (11)
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Let’s see how recruiters or prospective employers will not put down our résumé.

The Structure of the Résumé

The résumé must have the following organization:

1. Personal information: Name, residential address, contact phone number, e-mail address and date of birth. Sometimes, there is no need to indicate your marital status.
2. Education: It must be structured data about your studies and the titles you hold, in chronological order from top to bottom. Please indicate the study center (school, university, etc.), the town and dates.
3. Training: You must specify the other studies and practices that complement your academic training. It may help if you indicate the number of hours taken in each course. However, include only those courses which are relevant to the job.
4. Professional experience: List your previous jobs, the company’s name, date of start and finish, job title, and your duties and responsibilities. Again, follow a chronological order.
5. Languages: Simply point out the languages you command, and your level. Include proficiency tests’ results, if any.
6. Technical abilities: This section should comprise a brief description or listing of the skills, techniques and tools (e.g., software) that you command and are pertinent to the job.
7. Further details of interest: Driver’s license, availability for traveling, hobbies, and so further. The content of this section really depends on the job’s characteristics.

Often a résumé must be accompanied by a cover letter or covering letter, which simply is a letter of introduction. Cover letters are generally one page at most in length, divided into a header, introduction, body, and closing. The header should include your address and other information, the recipient’s contact information, and the date sent after either yours or the recipient’s address. On its side, the introduction briefly states the specific position desired, and is designed to catch the employer’s immediate interest. The body amplifies on material in the résumé or job application, and explains why you are interested in the job and would be of value to the employer. Finally, the closing summarizes the letter and indicates the next step the applicant expects to take… you can say that you will look forward to hearing from or speaking with the employer.

The Style of the Résumé

Here are a few recommendations for preparing our résumé:

1. The writing style must be direct and positive. Your writing should be in the third person.
2. Use a simple and concise vocabulary. Don’t recur to contrived or rarely used words. Be as clear as possible.
3. Beware of orthographic and grammatical errors… They decrease dramatically the professional feeling of our résumé.
4. Learn to organize your information in sections. Title such sections effectively.
5. Leave out any information unrelated to the job you’re applying to.
6. Don’t use colors. Don’t use “funny” typefaces, or unprofessional mixtures of fonts.
7. Nowadays, if a résumé is not redacted via a word processor then it is considered unprofessional and unacceptable.

Résumé Caveats

• The résumé should not be longer than two full sides of A4 paper.
• Do not write anything pejorative about other persons, businesses or your previous employer.
• Keep in mind that the résumé is a marketing document, not a bibliography, and certainly not a biography.
• If we are applying for a specific position, we must not forget to accompany the résumé by a cover letter explaining one’s suitability.
• Never comment on your economic expectations.
• Do not write about the reasons for this change of job or why you’re not working … reserve such information for the personal interview.
• Include a photo only if they ask to do so.

As always, your opinions on this topic are entirely welcome. Best of lucks with yor résumé.

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• Building a Network of Contacts (2)
• A Shining Job Interview: How to Succeed (9)
• What I like about Credit Cards (14)
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• The Quest for Making Money Online (11)

Therefore, she has forfeited happiness, fearing “what might happen.” Albeit she knows that her disease is successfully controlled, “she does not feel the required confidence”… Confidence in who or what? Confidence in her doctors? No. I told her that she did not have confidence in herself. It had nothing to do with diabetes, specifically. She was just doubting her ability to respond to unexpected situations, related or not to her diabetes. Needless to say, very improbable situations. Fear is always the finished product of a lack of self-confidence. Besides, fear is never innocent.

I think that we should not worry about what might happen. It’s fine to review the possibilities, the things that may happen… logically, some results will be better than others. But we must not surrender to fear or worries. Rather than worrying about future possibilities, we should focus on living the present. 90% of those things that worry us do never occur. Concerning about the future is falling prey to anxiety… During such anxiety episodes, we want the future to arrive now, as soon as possible, to live it now… Sometimes living the future now is the only cure we find to our head spinning for the ocean of possibilities and those “things that might happen.” But that is totally wrong.

Time is wise, and shares its wisdom with those who are patient. Things occur, good or bad… things just happen. That should be obvious. And when they happen, we act accordingly. More often than not, we cannot anticipate how such “accordingly acting” should be. An that’s normal. However, problems raise when our minds tend to fall into the trap of believing that by “anticipating” we have a better chance of success once things have occurred. Yes, that’s true, “to anticipate” aids a lot. But… how many variables must we handle in order to our anticipation to be meaningful? Therein lies the problem: the amount of variables involved in our anticipated reasoning. To solve a concrete problem in some specific area (e.g., Physics, Economics, etc.), “to anticipate” can be crucial. In real life, anticipating would also be good… but life has an almost infinite number of variables beyond our reach, and therefore perfectly anticipating a situation makes no sense, and in fact, is unattainable beyond luck’s grounds. We have no control over the future. We must plan, in order to improve our chance of success, but we must also recognize our limits (be humble!): a perfect plan does not amount to a perfect future. Our true option is to live the present… by acting we enforce the bit of control we have over the present.

Finally, I like to think that life is multicolored. And it’s up to us which colors we do choose. Behind every joy there is always a bitterness, and each misfortune encloses some advantage. We select our colors. Again, don’t concern about the future… Let’s act right now! Future will always arrive, no matter our plans… we cannot change that fact. But once future has arrived, let’s act with self-confidence. By acting now, we show and enjoy the colors of our life.

Be happy

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I do strongly believe that blogging is about living (in the net, that is), not about bragging. These undoubtedly clever guys nourish from the naivety of some people. For them, it’s a perverted kind of pleasure to read about “how to make tons of money online.” They say: “Look! This guy is making so much money with just a web page!.” Their natural reaction, of course, is “I can do better!.” Some have quit their jobs to pursue the role of “entrepreneur”. To have the motivation to improve is nice and all, but it’s even nicer to have a clear and down-to-earth mindset. We can win money. Yes. We can. We have all the required abilities. But we’d be better off if we take every net’s thing with a bit of salt. Building self-confidence demands taking risks… but illusory, unattainable goals knock-off self-confidence atrociously.

Being an entrepreneur requires a clear vision about the business we want to undertake. Being an entrepreneur needs courage and accepting risk. But above all, being an entrepreneur requires good capacities for planning and self-discipline. Entrepreneurs have the abilities for being their own bosses. And not everyone is prepared for that. And it also requires courage to be able to accept our current limitations. But if you believe in yourself, you can overcome any of these obstacles.

Trust & Betrayal

It’s indeed possible to make money with a blog. How much? I really don’t know as of the time I’m writing this. Life, Money & Development is fairly new. Some sites report a huge success, and seem credible. On the contrary, the above referred “bragging” sites are liars and it’s easily verifiable: their inbound links, relative status and rankings reveal poor traffic and linking data, which would not really allow for a sustainable income. They are clever, though, in trying to attract readers and advertisers based on the buzz about “how much money they are doing”.

As told, winning money online is viable. Take, for instance, e-commerce. Internet has turned into the ultimate platform for modern businesses, mainly because of lower costs and wider reach. In turn, some notable websites and blogs, not directly related to e-commerce, have achieved considerable popularity, and declare notorious income levels. But that’s not an easy chore. It’s true that pop culture madness reveals affection for miraculous sites and net ventures with a quick and nearly immediate cash return. Those sites, though, require considerable traffic and a broad reader-base. Gaining and maintaining readers is not easy. Then, Traffic is the first nourishment of any web venture. Conversion is the other mandatory requisite for online success.

The Visitors’ Lounge

If you own at least a website or blog, you are likely familiar with the hardships associated to growing up the site’s visits log. Friends and family are usually the first members of the reader-base. Beyond that, it’s more difficult. You have to follow several strategies, and discover the ones that work best for you. We have to submit our information to news sites and networks, to register in directories, to leave comments in other people’s blogs (a nice way to promote your site without being too intrusive; thanks to Robin for this recommendation), and so further. Hopefully, new readers will also act as promoters of your site. Search engines will drive some traffic too. And spammers will discover your site someday

The Trail of Victory

Getting visits is not enough. If you want to promote your business, to convey your ideas to the world, or to win money, it’s necessary to accomplish successful conversions. Simply put, a conversion means that a visitor performed a desired, target action (clicking a banner or reading your post, for example.) Gaining traffic requires hard work, but conversion is an art. Alas, conversion shall be forevermore linked to experimentation. Implementing a successful conversion scheme requires visualizing the flow of actions of our visitors. It means we have to anticipate (somewhat) our readers’ actions… where they will look at, where they will go after reading something, and so on. Layout of the site (including considerations about the best type of advertisement) is very important to direct the flow. Also, we have to be specially careful not to abuse our visitors’ trust.

Online Marketing & Advertisement

It’s the most common source of revenues for sites not directly related to e-commerce activities, such as this blog. Online advertising uses electronic media to deliver marketing messages and, ideally, attract customers. Online advertising has several distinct flavors, some of which are very bitter. Typical online advertisement schemes include, but are not restricted to, the following:

** Contextual ads constitute a very popular advertising variation. This type of ads display text or images that are (likely) related in semantic terms to the keywords of a search, or to the content of the page on which the ad is included. It’s believed that such ads offer a greater chance of attracting customers because their content is related to the user’s interest. Widely known programs of contextual advertisement are Google Adsense, Yahoo! Publisher Networks, and AdBrite, for instance.

** Non-contextual Banners are not intended to be related to user’s interest. They tend to be very disruptive of user experience, and adopt several forms. However, if the layout is arranged in a way allowing clear and natural distinction between the banner and the content, it could be a very effective approach to monetize a site.

** Inline Text Links are my preferred approach. As of the time I’m writing this, I’m combining the Adsense Contextual Frame with some inline text ads. This kind of advertisement is not very disruptive in visual terms. Conceptually, though, it’s not very honest… I concede that. Nevertheless, I think they integrate neatly with the current layout of the site. A future shift in the blog’s approach may require discontinuing this scheme. The advertisement networks I’m currently using are:

Kontera

LinkWorth

** Link Blurbs is other name given to a collection of advertising links. Strictly, it’s a frame filled with links. Typically correspond to direct sales, and are obviously related to banners.

** Affiliate Networks pay you for referring other publishers, or even advertisers. A few of the above links correspond to my membership in some affiliate networks.

** Email marketing is other way for delivering advertisement content. The mechanism is obvious. Legitimate email marketing is frequently referred to as opt-in email advertising in order to distinguish it from spam, grayware and general malware.

There are other popular schemes, such as Chitika eMiniMalls and other widgets, but I have yet to experience with them. I think it would be a very bad idea to burden our sites with all these advertisement schemes and companies. It would be a total mess, both visually and conceptually. Our visitors would have to dig up the actual content. And there is a golden rule for content-delivering: high hurdles to access content decrease the readers’ interest in the media (in our case, blogs).

I’m experimenting with the ads here, trying to keep the balance between visuals, concepts and marketing. Let’s practice and share our results. We cannot expect our practice to be always clear of obstacles. I’ll expand on this topic in upcoming posts.

Thank you very much for reading.

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• The Samurai Approach to Blogging (9)
• Growing your Blog (4)
• The Blogger’s Wish List (Edition 1) (5)
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Previously, we presented an article about the basic elements of a successful approach to blogging (we called such approach the Samurai approach.) Nevertheless, universal strategies don’t apply to blogging. Each blogger has to discover, hone, innovate her own approach to blogging. Our Samurai approach should only be taken as a starting point. By no means it’s a general strategy, universally valid. As suggested, blogging success can only be achieved through evolution. Don’t take for granted that once you have a solid reader-base, those readers will follow you forever if your blog is a static one. People devour content, including images, layout, ideas, and above all, approaches to problems and concepts. Successful bloggers calm such hunger. Summarizing, to grow our blogs we have to discover an approach we can apply to blogging, hone and refine such approach continually, and keep adding new, interesting features to our blog (including layout and content.)

I recommend two basic activities for evolution of our blogs:

• Observation: We have to observe and critically analyze what are doing the successful bloggers (not necessarily in our niche.) Perhaps by following some of their tactics and methods we can accomplish a bigger and more satisfied reader-base.
• Experimentation: The only way to verify that some tactics and methods would work for your blog is to test them out. Fortunately, blogs are very dynamic structures, and hence it’s relatively easy to essay new things and modify the approach continually. And if something is not working for you, remove or restructure it as soon as possible. Don’t let bad strategies to kill your blog.

Now, let’s conquer the blogosphere

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That said, I have some friends that abuse their credit cards usage. They charge a lot! They go nuts because they feel like they work pretty hard and should be able to do that sometimes. The problem is not that they cannot afford the payment or cannot pay it off. The problem is that most of their purchases are frivolous things they really don’t need. Surely, they work hard and they deserve to enjoy the fruits of their work. But they are not enjoying anything by acquiring a bunch of unneeded objects. On the contrary, they’re wasting their money. The only thing that such frantic credit card usage satisfies is the desire of material possession. Do we indeed work so hard only to crumble under such lame desire? When we are going to use our credit card we always should examine the actual reason behind the purchase. Review carefully your financial state… are you paying a house, a car, a small loan? Then try not to acquire more debt. Moreover, if we have a short or troubled credit histories we must try to do things right. Pressure of extreme debt is what leads to desperate and dangerous measures such as payday loans, for example. Really dangerous. Calm. Relax. Think. Good sense, remember? Life is beautiful.

If you cannot control your credit cards, I think it’s best that you turn them over to the issuer. Alternatively, give them to your husband/wife, if he/she is more responsible Don’t be afraid to close a card you don’t want. Though closing cards never helps to improving your credit scores (on the contrary, may hurt them), the damage will be relatively minor if the card has little time with you. Now, if you’ve held the card for many years… think it over, as closing it may seriously hurt your scores.

Credit’s origin delves into ancient history. Thanks to credit, we can be granted a loan. But credit also signals the creation of debt. Thanks to the advances of informatics and communications, we are able to use our credit cards almost anywhere, anytime. That’s nice, I think. Some people argue that credit cards are evil instruments that may easily leave you broke. I disagree about the ‘evil’ part, but certainly they’re not ‘god’ instruments They said that lenders hide several dirty tricks behind the cards (soaring rates, huge fees, poor limits, etc.) That’s why I said we have to know well the terms and conditions. Here we have a few remarks:

• In general, we have to go little by little with credit cards and scores. Credit is a mixture of trust, settlement and reputation.
• If a card does not work for you, turn it over. Try to keep older cards, though.
• Some people recommend that we should not carry credit card balances. I disagree. Pay in parts, but always amortizing the debt. Avoid late payments by agreeing to an automatic debit so at least your minimum balance gets paid every month.
• Instead of accepting a new card, ask for higher credit limits on the cards you have.
• Use your card carefully, and learn to use them. Sometimes credit cards represent an opportunity for going to the restaurant with the family, buying gifts for the loved ones, attending emergencies, harnessing a sudden business chance, and so further.
• Apply good sense. Don’t hurt your self-confidence. Enjoy your cards but take the responsibility

Finally, I like to buy some healthy pizzas and some gadgets with my credit cards. That’s what I like the most about them

Compare credit card interest rates to suit your finances.

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Money has to be tightly controlled. We must know where money comes from, and where it goes to. We must strive to know the way our money flows, the paths it travels, and the drains taking most of our income. By closely watching our money’s nature, we’ll learn to control it. Control is a keyword of personal finance. Control refers to checking the errors we are incurring with our money’s management, and to take the corrective action to rectify any deviation from our desired goals. Setting goals is other important requirement for saving, and it answers the question what are we saving for ?

In the following, we’ll review 12 recommendations for a better saving:

1. Register Everything: Write down a (complete and exact) list of your monthly spendings. When the month ends, examine your list, sort all the expenditures and you’ll notice those spots and activities which represent an opportunity for saving. The list will also allow you to see at a glance how consistent you truly were distributing your money. The general idea is to detect new opportunities for saving. You’ll be surprised of the great opportunities that knowing our money’s flow offers. Furthermore, the list is the first step into making a monthly and annual budget. Preparing budgets is also an art, and we have to start to hone our planning skills as soon as possible.
2. Review your Invoices: Please, review all of your services’ invoices. A few decisions or changes may yield miracles. For example, turn off lights when they’re not in use; leaving your lights on when no one is in the room is a huge waste of energy and money. These are simple measures that every member of the family can contribute to. Remember, a penny saved is a penny earned.
3. Tune up your Services: Besides reviewing our invoices, we could benefit from analysis and more drastic actions. Do you really need the long-distance calls service? Do you really watch all the channels included in the platinum subscription of your cable service? Check if your communications provider offers more economic plans, adjusted to your real needs. We should also apply a similar approach to banks’ services: let’s look for financings with lower interests and compare different banks to open a savings account. Additionally, try to save in water and gasoline.
4. Amortize your Credit Card Debt: Decide on the right amount of money you might assign to amortize your credit card balance. Try to lower a bit your nonessential expenses in order to pay more than the defined minimum proportion of the bill. Remember, amortizing your credit card balance may be a wise investment. Other step you may take is that if you have several credit cards, cancel the ones you are actually not needing: this will save you from the fee and other commissions of the credit card, and additionally prevents wrong uses of your credit capacity.
5. Create a Plan of Pensions for the Future: Research if the company where you work offers a contribution retirement plan (e.g., 401(k)). Under such plan, your employer will start “deferring” a portion of your wage. Typically, you also are able to select from a number of investment options (stocks, bonds, etc.) A nice side of this type of retirement plan is that the company does all the bureaucratic steps for you. Needless to say, a retirement plan is a form of saving.
6. Review your Insurance Contracts: Are you paying the right cost for insurance? An insurance coverage is very important for our mental relax. But compare the types of insurance policies, including life, home, disability, health and even those covering small business, and select what you indeed require. And specially, reject insurance policies that are too pricey or that contain too many exclusion clauses.
7. Write a List of the Things You Have to Buy: Next time you go shopping, prepare a list of the things you have to buy. Else, you may yield to compulsive purchases, and acquire things you perhaps don’t need in that moment, such as movies, cellphones, clothes, etc. If you have to purchase a dear item, please research your options thoroughly, compare prices, and choose the offer providing the best relation price/quality.
8. Prefer Automatic Payments: Some financial institutions can arrange for automatic payments to be deducted from the user’s bank accounts, thus avoiding late payment altogether as long as the cardholder has sufficient funds. Take into account that when we have to go out to do payments, we are subject to the business pressures to purchase things we don’t need. And transport also represents an expense, of both money and time. Furthermore, automatic charges prevent us from paying extra commissions for late payment. All your services could also be automatically charged, and by the end of the month, you’ll have saved a lot of money, and avoided plenty of worries. Be careful, though, not to forget to keep the source account with a proper level of funds.
9. Recognize the Impact of Inflation: Inflation results in a rise in the general level of prices over time. Watch out for inflation as it can erode the real value of your savings. Inflation is a hidden risk pressure for those with savings to invest them, rather than have the purchasing power of those savings erode through inflation.
10. Setting goals: For example, a possible long-term goal is “retire at age 60 with a personal net worth of 300,000 US dollars”, and a mid-term one is “buy a house in 5 years paying a monthly mortgage servicing cost that is no more than 23% of my gross income.” Besides retirement and a house, other goals could be related to paying off credit card (as told above), college and university costs, medical expenses, etc. Such financial goals help to direct financial planning.
11. Planning and Executing: After setting the goals, the next step is to define the financial plan, which should describe how to accomplish our goals. Regarding this how-to, we could follow the guidelines stated in the previous points. Now, execution of the personal financial plan often requires discipline and perseverance. Don’t hesitate to look for professional help (accountants, investment advisers, lawyers, etc.) if you have some doubts.
12. Monitoring and Assessment: As time passes, the personal financial plan must be monitored for possible adjustments or reassessments. Try to improve all the suggestions I’ve given above.

Remember that saving is an art, and as such, it requires to be a genius or a lot of practice. The ultimate goal is to combine skill, craft, and wise judgment, in order to distribute our money in the best possible way.

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It’s simple. Follow a “samurai” approach.

Popular imagery depicts samurai as brave, blood-thirsty and ruthless warriors. And partially, they were. However, let’s not forget that the word “samurai” is derived from a Japanese verb (samorau) meaning “to serve”. Therefore, a samurai is a servant, concretely, the servant of a lord. For the “samurai blogger”, such lord is the group of blog’s readers, and his weapon, the katana, is content.

1. The Katana

The soul of a samurai lies in his katana, in a similar fashion to the blog’s soul lying in its content. Content is what determines, in first instance, the profile of the reader-base and visitors. We should write our content in a humble but clever tone.

1. We should offer content of high quality, which readers can understand and harness. For increasing the number of readers the best strategy is to offer original content, things that cannot be found anywhere in the net besides your blog. If people cannot benefit from our articles, why they should keep going to our sites?
2. It’s nonsense to write a post and expect that everybody loves it. Don’t worry too much about being popular. There always are people who will like your writings, and they will turn into loyal readers. And it’s for them, and of course, for us, that we should write. Remember: It’s easier to keep a reader, than it’s to gain a new one.
3. Adopt the mindset of winners.
4. Decide on and respect a lower bound for your posting frequency. For example, if you decide on a weekly posting frequency, your blog should contain at least a new post every week. Readers love to form an idea about when they could find new content on your site. Regularity is a key aspect for blogging. From a pure technological standpoint, we should post as often as possible. This way, crawlers and web indexes would consider our sites as very fresh, regularly updated ones, and will tend to direct more visitors to our blogs. Furthermore, high publishing rates amount to a higher probability of being linked from other sites, which would increase our blog’s rank. But we are no machines. Rushed posts generally exhibit a degraded quality which may scare your readers away. This is even more important if you have already consolidated a good base of readers. Please, post as frequently as you can, but always satisfy this: high-quality content and a publishing rate above or equal to your posting lower-bound frequency.
5. Perhaps we are not very good with composition or choosing the right words. Our texts may be too verbose or too bantam. Don’t worry. Just write, but doing your best effort to communicate your ideas. Time shapes masters, you’ll see.

2. Bushido: Samurai’s Ethical Code

Originality is an important issue. We should strive for creating a different blog. Your blog’s name and headings should have peculiarities that allow users to easily remember them. Please, don’t be affraid of being different: invent new things, or oppose to the status quo with your ideas, methods or design, in a good sense. This will capture the attention of people.

You can think of your blog as a product. Thus, your titles, headings, images, the logo, etc., all should act as branding elements. Pay attention to these, as you want they to stand out (in a positive way, of course.)

3. Learning to Unsheathe the Katana

For a the aspiring samurai, simply learning to unsheathe his sword correctly could take months. Your readers should find your blog’s content as easily as possible. Thereby, a neat design for your blog, and a straightforward presentation of your articles is mandatory. Additionally, we should pay close attention to the following blog usability tips:

1. The link for subscribing to your RSS feed should be clearly visible.
2. Access to your full posts should proceed cleanly.
3. Organize your content into a Categories section. Include a search box. Quick access to the latest blog entries also proves to be useful for visitors.
4. However, don’t oversaturate your blog with widgets and features. These items divert users from your content, and only a few would use them.
5. If technical or specialized terminology is inevitable, you should explain them at full (it depends on your targeted audience, of course.)

4. Don’t be a ronin

In Japanese, the word ronin means “wave man”, a person destined to wander aimlessly forever, like the waves in the sea. The best blog of the blogosphere, if isolated and practically unknown, has a value of zero. In upcoming entries, I’ll discuss this (long) topic at full. For the time being, we should concentrate on:

1. Search Engines: Verify that your blog is optimized for search engines (Google, Yahoo, etc.) so that your site is able to receive traffic from such sources. SEO (Search Engine Optimization) is an interesting, long and tricky area, and we will not cover it here.
2. Blog Crawlers: Ping to update services such as Ping-o-matic and Pingoat. You may configure your publishing platform (e.g., WordPress) to perform the ping automatically. Such pings notify popular blogs sites, such as Technorati and Icerocket, of updates in your blog.
3. Social Networks: Try to share and submit your content to social or news networks such as Digg, Facebook, del.icio.us, etc. It’s best if other people (your readers, preferably) submit your content to such sites; submitting your own content and stories may easily lead to your submissions being marked as spam.

5. The Feudal Lord

Finally, your readers are your Feudal Lord. Listen to them. Follow them. A blog cannot be exclusively about what you like… your readers’ preferences should be reflected too. You may achieve a successful status as a blogger, but if you don’t listen to your readers, sooner or later, they will leave and make your blog short lived. Please, don’t isolate your readers. Unlike samurai, you don’t have to do what the Feudal Lord says, but you must not ignore him.

Happy “samurai” blogging.

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